Take a moment to reflect on some of the enduring and iconic brands that have lasted for decades. Coca Cola, McDonald’s, Nike, MGM, and Ford are just a few that come to mind. When you think of each one you no doubt flash on a series of images and sounds. The golden arches, the swoosh, […]
Thursday, March 15, 2012
Businesses operate in an ever-shifting landscape of public tastes and perceptions, changing laws, and technological advancements (amongst other factors), all of which can conspire to damage a company that is either unwilling or unable to change with the times. And yet, there are plenty of businesses out there that have weathered such storms and managed […]
Sunday, February 26, 2012
There are hundreds of ways to promote your business, but as you ponder future promotional tactics to deploy, you may want to consider the ways that hosting an event could improve your image, your sales, or build your client base. You should also keep in mind that technology has made using events for promotional purposes […]
Thursday, March 15, 2012
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