A2X Consulting

Managing a Multi-Generational Workforce

As a manager, you probably have workers on your team that span several generations.  Baby Boomers, Generation X and Generation Y all have different work styles, expectations and motivations.  How can you get everyone to work together to produce the best results for your company?

Employing the Employee

In today’s day and age, so often the complaint in Human Resources is that good help is hard to find.  Lackluster employees, lazy employees, inept employees, you name it, somewhere complaints like these are circulating at this very moment.  Employers do have a tough time keeping and finding the best fits, I won’t argue that.  However, I would [...]

3 Reasons for your business to be on Twitter

Is your business on Twitter?  If not, here are three compelling reasons why you should sign up.

How Small Businesses Can Use Social Media For Hiring

The process of hiring a new employee, from posting the vacancy, screening the candidate, to hiring, has changed dramatically in the last decade with the Internet. More recently, social media has started to once again revolutionize the process. Social media sites like Facebook and LinkedIn, are being increasingly used by companies and applicants to network, [...]

How to Use Facebook and Twitter for Your Small Business

We’ve talked before on this site about the challenges facing a small business owner when it comes to developing an effective marketing plan.  Chances are you have limited time and money. The good news is that there are solutions to help you market and grow your small business online. I’m sure you realized that just by [...]

Email Marketing Best Practices

As an executive, you’re always looking for new ways to connect with your clients and members. Whether your business is a university, financial firm, restaurant or museum, you should consider e-mail marketing.