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How do companies win these days? By changing the rules!!

How do companies win these days? By changing the rules!!

Thursday, August 5, 2010

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Process Innovation may appear unglamorous or unfamiliar to many executives, but it can provide new opportunities for competing, as well as superior business performance.

How to Write a Job Description

How to Write a Job Description

Friday, March 12, 2010

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Consider you are traveling to an exotic location on holiday. You locked in the best deal and are very excited about it. But this location does not have any guidelines for tourists. How will you plan those precious seven days?

Noreena Hertz and a New Economic System

Noreena Hertz and a New Economic System

Monday, November 23, 2009

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In order to facilitate change on a large scale, the traditional rules of economics need to change. We need to look hard at how well the market forces work. Noreena Hertz's work is suggestive of where some opportunities are to improve business, the environment, and quality of life.

Grippies: A Sustainable Success Story

Grippies: A Sustainable Success Story

Friday, October 9, 2009

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Grippies took an existing successful product and re-packaged it to make it more environmentally friendly. This process resulted in better value to the customer and to the company's fiscal bottom line.

How Much Value Does a College Degree Hold in the Working World?

Wed, May 15, 2013

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With rising debt levels as a result of college loans and other factors, like recent grads only being able to land entry level positions, it is increasingly becoming harder and harder to decide whether or not to got to college. Why subject yourself to crushing college debt if you are only going to land a [...]

5 Benefits of Building a Sustainable Business

Wed, May 8, 2013

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Like every business owner, you have to think about the bottom line. Overspending now could mean that your company can’t meet payroll down the line, or that it will be out of commission by this time next year. So when it comes to implementing eco-friendly and sustainable practices you may be understandably hesitant [...]

How to Integrate Internet Marketing Into Your Business Plan

Tue, Apr 23, 2013

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If you are looking to secure a loan or partner with an investor to start the business you’ve always wanted to start, it is crucial that you include a marketing plan into your overall business plan. Moreover, within your overall marketing plan you want to delve even deeper and explain how you will take advantage [...]

5 Key Ingredients in a Successful Website Launch

Wed, Apr 17, 2013

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Launching a website is nothing to take lightly. You only get one chance to make a first impression on your readers, and the beginning stages of your website’s development will determine where it goes in the days yet to come. As you wrap up your development and design phases, be sure to incorporate all 5 [...]

5 Online Reputation Management Tips for Your Business

Tue, Apr 16, 2013

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You might have thought that managing your reputation in the real world was difficult, at least once upon a time. But the unparalleled connectivity provided by online and mobile platforms has proven that controlling your company’s virtual image is much harder to accomplish. Now people in the UK, China, Nigeria, and Argentina can [...]

5 Surefire Ways to Generate Online Buzz for Your Business

Tue, Apr 16, 2013

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There are tried-and-true marketing strategies that have been honed over time to bring your brand to the public eye and get you the buzz needed to raise awareness and boost sales. Whether you create catchy slogans and jingles, cater to your local market with targeted ads, run promotions and giveaways, or work to get [...]