Leading the Pack: Driving Innovation Through Sustainability - This article draws heavily from a September 2009 Harvard Business Review piece, "Why Sustainability is Now The Key Driver of Innovation." This post addresses the 5 Stages of Sustainability that Companies need to experience in order to remain competitive and increase revenue opportunities.
Companies that Use Sustainability to Drive Innovation - There are a myriad of opportunities companies can create to use sustainability to drive innovation. Rejuvenation and Sage's Way Landscaping are examples of two companies that have creatively approached sustainability to help the planet and help drive profit.