Understanding the vast world of Web 2.0 is crucial to staying ahead. Learn about the endless prospects for increasing revenue through online marketing strategies.
Chegg.com – A Sustainable and Innovative Business Model - College Books are extremely expensive these days, not to mention that purchasing a stack load each semester is not environmentally friendly since most students don't use them once their course is over. Enter Chegg.com - an online resource that rents books at a reasonable price and allows students to return them at the end of the semester. For every book it rents, a tree is planted! Many of Chegg.com's business practices are good examples of how to use sustainability to drive innovation.
Creatively Increasing Sales: The Online Lay Away Plan - Eco-friendly retailer, Nau, launched a lay away plan as a means to expand their online sales. While this may not exemplify a sustainable practice, it is an innovative way to reach new markets and remain competitive.