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Tag Archive | "Marketing"

5 Ways to Get Your Customers to Promote Your Business

Friday, October 19, 2012

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Business marketing has changed quite a bit as more and more activity shifts to the internet. The way brands would get the word out about new releases or attempt to expand their customer base used to be focused on brick and mortar stores and costly advertising through radio, television and regional or national billboard campaigns. […]

How Effective Are Promotional Products for Businesses?

Wednesday, October 10, 2012

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When you’re running your own business or company, your marketing budget is one of the most important costs associated with not only the operation, but also the continued success of your enterprise. Depending on what business you’re in, there are countless ways to reach your clientele, both current and potential. Whether you’re using signs and […]

The Benefits of Creating a Promotional Video for Your Business

Monday, October 8, 2012

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Everyone is a publisher now, and if you’ve heard this phrase as many times as it gets bandied about on the Internet, then you’re likely starting to believe that it’s true. And this is because it is. It’s never been easier to create and publish content of relatively high quality. Part of the reason for […]

Picking the Perfect Name for Your Startup

Thursday, October 4, 2012

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You’ve landed on a concept, and the product or service that you can bring to market that is unique to what anyone else is doing. It’s time to launch your new venture, but what do you call it? Coming up with the perfect name for your startup is such a huge decision, and there is […]

Evaluating the Presence of Your Business Online

Thursday, October 4, 2012

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Your business must have an online presence. These day’s there’s simply no two ways around this fact. While there are plenty of local businesses that are perfectly comfortable with their brick-and-mortar-bound presence, the most successful entrepreneurs are the ones who adapt with the changing times, taking advantage of the rapidly-developing tools that can help you […]

FTC Releases New Marketing Guidelines but not Laws

Thursday, October 4, 2012

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While it is incredibly important for consumers to support brands that promote environmental sustainability, determining which companies are taking that call to action seriously is an increasingly murky proposition. There has been a clear trend of marketing experts using ‘green’ or ‘natural’ claims that aren’t grounded in reality to lure new customers to their brands. […]

The Most Effective Approaches to Green Marketing

Thursday, September 6, 2012

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Going green is not an easy undertaking for most businesses. Not only do you have to examine every aspect of operations in order to pinpoint areas of waste and pollution, but a responsible business owner will also check out the supply chain for harmful practices and then try to implement eco-friendly standards along every step […]

The Pros and Cons of Hiring a Marketing Consultant

Thursday, September 6, 2012

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When you decide that your company’s marketing has gotten to be a little too much for you and your team to handle in-house, you get to to begin the incredible process of considering whether or not you should hire an outside consultant to handle your marketing for you. Of course, as with any decisions, there […]

What Companies Look for When Hiring a Social Media Intern

Thursday, August 30, 2012

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If you’re interested in a career in advertising, marketing or social media, one great way to insure that your resume stands out from the pack is landing a social media internship during college. The world of social media is constantly evolving as new websites emerge and old sites fall out of favor, and securing some […]

How to Raise Awareness of Green Business

Tuesday, August 21, 2012

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Thankfully, we live in an era where environmental awareness is becoming more and more popular of an idea. Whether it’s by way of irritating trend-following or programs and legislation that enacts legitimate change, it’s a good thing that people are realizing how important the environment is. Especially given our track record over the last few […]