So, you’re about to take the plunge. You’re ready to start your own business. Some people may find that to be a bit risky, but there are actually a lot of business consultants out there who believe that if there has been one major benefit with the recession and the low employment rate, it’s that [...]
Thursday, March 8, 2012
Social media marketing is no longer an option, it’s a necessity. Facebook now boasts more than 800 million users, making it a network more populous than all but three countries in the world. It’s also neck and neck with Google as the most popular website in the country. Add those numbers to the ones represented [...]
Sunday, February 26, 2012
There are hundreds of ways to promote your business, but as you ponder future promotional tactics to deploy, you may want to consider the ways that hosting an event could improve your image, your sales, or build your client base. You should also keep in mind that technology has made using events for promotional [...]
Wednesday, November 24, 2010
Tips on simple and cost-effective ways to implement online marketing strategies to promote your business.
Tuesday, August 24, 2010
College Books are extremely expensive these days, not to mention that purchasing a stack load each semester is not environmentally friendly since most students don't use them once their course is over. Enter Chegg.com - an online resource that rents books at a reasonable price and allows students to return them at the end of the semester. For every book it rents, a tree is planted! Many of Chegg.com's business practices are good examples of how to use sustainability to drive innovation.
Thursday, June 24, 2010
In the face of global business, innovation in serving the customer and increasing the value of your customer's experience with the company and its products has become a necessity. If you don’t find new ways of engaging and serving the customer, your competitor will. So, learn to focus your innovation efforts on the customer, and you will build lasting, profitable customer relationships.
Wednesday, September 30, 2009
Eco-friendly retailer, Nau, launched a lay away plan as a means to expand their online sales. While this may not exemplify a sustainable practice, it is an innovative way to reach new markets and remain competitive.
Monday, March 9, 2009
A side benefit to taking on green initiatives is the positive attention those initiatives can attract. This is a fair practice, assuming the initiative is taken on with integrity. There are multiple ways to enhance the press you get and this article provides some suggestions.
Thursday, March 5, 2009
This article provides a high-level overview of Method Home, a company that sells a variety of green personal care products.
Wednesday, February 25, 2009
Interested in finding a new market for your product or service? Green consumers are a growing segment and very eager to support products that match their values. This article provides an overview, and introduces you to two companies doing this with excellence - Method Home, and Terracycle.
Friday, April 6, 2012
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