Why Your Business Could Benefit from Online Marketing
Tips on simple and cost-effective ways to implement online marketing strategies to promote your business.
Tag Archive | "Marketing"
Chegg.com – A Sustainable and Innovative Business Model
Tuesday, August 24, 2010
College Books are extremely expensive these days, not to mention that purchasing a stack load each semester is not environmentally friendly since most students don't use them once their course is over. Enter Chegg.com - an online resource that rents books at a reasonable price and allows students to return them at the end of the semester. For every book it rents, a tree is planted! Many of Chegg.com's business practices are good examples of how to use sustainability to drive innovation.
Customers: The Heart of Your Business
Thursday, June 24, 2010
In the face of global business, innovation in serving the customer and increasing the value of your customer's experience with the company and its products has become a necessity. If you don’t find new ways of engaging and serving the customer, your competitor will. So, learn to focus your innovation efforts on the customer, and you will build lasting, profitable customer relationships.
Creatively Increasing Sales: The Online Lay Away Plan
Wednesday, September 30, 2009
Eco-friendly retailer, Nau, launched a lay away plan as a means to expand their online sales. While this may not exemplify a sustainable practice, it is an innovative way to reach new markets and remain competitive.
The Simple Stuff – Seven Sustainable Ways to Improve Your Small Business PR
Monday, March 9, 2009
A side benefit to taking on green initiatives is the positive attention those initiatives can attract. This is a fair practice, assuming the initiative is taken on with integrity. There are multiple ways to enhance the press you get and this article provides some suggestions.
Designing Consumer Products for Home: A Case Study
Thursday, March 5, 2009
This article provides a high-level overview of Method Home, a company that sells a variety of green personal care products.
Targeting Today’s Green Consumers
Wednesday, February 25, 2009
Interested in finding a new market for your product or service? Green consumers are a growing segment and very eager to support products that match their values. This article provides an overview, and introduces you to two companies doing this with excellence - Method Home, and Terracycle.
Business Opportunity: Making it Easy for Individuals to Save Money
Saturday, February 7, 2009
A blog article that challenges business owners to find a way to make it easier for consumers to lower their energy costs.
Networking: Multi- Level Marketing Model
Thursday, December 11, 2008
Multi-level marketing (MLM) is a business model that combines direct marketing with franchising.
Driving Results
Tuesday, December 9, 2008
Market research has been the traditional approach for companies trying to discover which product innovations are the ones people really want.
- Kate: I wish I had known about tankless water heaters be...
- green products: Great post. Using green product is no longer an op...
- L. McDowell: I am totally looking forward to the years to come ...
- How To Make Solar Panels: wow Its wonderful that we have homegrown technolog...
- jdk1178: Having read some of Noreena Hertz's views on co-op...
- How do companies win these days? By changing the rules!!
- How to Write a Job Description
- Noreena Hertz and a New Economic System
- Grippies: A Sustainable Success Story
3 Things Managers Must Do Well
- 1. Let people know what they expect of them
(by Setting Expectations) - 2. Tell people what they do well
(by Praising) - 3. Tell people what they can do better
(by Criticizing Constructively)
How To Create Truly Great
Products & Services
- 1. Let people know what they expect of them
Wednesday, November 24, 2010
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