A2X Consulting

Is your business on Twitter?  If not, here are three compelling reasons why you should sign up.

 1. You can find a new audience

There’s a whole world of people on Twitter who might not have heard of your company. Creating a Twitter account lets you be found in Twitter search directories.  Someone who might need the product or service your company offers could come across you.  Twitter could also open your business up to a different demographic.  According to the popular social media blog, Mashable, Twitter users are predominantly urban dwellers and under age 30.  13% of Twitter users are African American and 18% are Hispanic. Women are slightly more likely than men to tweet.  With members of Generation Y a marketing brass ring, getting a Twitter account could be one way to catch the attention of young people.

2. You can increase traffic to your website

Twitter is a great referral source. Posting links to new and interesting content on your website is a great way to drive traffic. A twitter bio also has room for you to list your website. Be sure to also include a link to your Twitter page on your homepage to encourage your existing customers or clients to follow you on Twitter. Sharing your Twitter handle in your email signatures, as well as email signatures of your employees, is another good way to raise awareness of your social media presence.

3. You can increase revenue

This is not as guaranteed but with some patience and successful tweeting, you may see a boost in sales, donations, etc. If Twitter raises awareness of your products and services and draws new eyes to your website, you’ll then have the opportunity to convert those visitors into paying customers. You could offer special deals or discounts for your Twitter followers. Twitter users like to share good content with their friends.  If you continually send useful tweets, eventually some of them could be converted into leads.

More and more businesses recognize Twitter as a powerful customer-relations tool. Will you join them?

By Danielle Bullen. Danielle is a writer and a resident of the Philadelphia area. Danielle can be reached at Daniellebullen@comcast.net.