This article draws heavily from a September 2009 Harvard Business Review piece, "Why Sustainability is Now The Key Driver of Innovation." This post addresses the 5 Stages of Sustainability that Companies need to experience in order to remain competitive and increase revenue opportunities.
Monday, October 5, 2009
There are a myriad of opportunities companies can create to use sustainability to drive innovation. Rejuvenation and Sage's Way Landscaping are examples of two companies that have creatively approached sustainability to help the planet and help drive profit.
Wednesday, September 30, 2009
Eco-friendly retailer, Nau, launched a lay away plan as a means to expand their online sales. While this may not exemplify a sustainable practice, it is an innovative way to reach new markets and remain competitive.
Monday, September 21, 2009
In the September 2009 Harvard Business Review, C.K. Prahalad along with Ram Nidumolu and M.R. Rangaswami suggested that "sustainability is a mother lode of organizational and technological innovations that yield both bottom-line and top-line returns."
Friday, August 14, 2009
Waste provides businesses with opportunities to save money, support the environment and creatively market your company. There are lots of valuable things to learn from TerraCycle, a unique organization that produces and packages all of their products from garbage.
Wednesday, February 25, 2009
Interested in finding a new market for your product or service? Green consumers are a growing segment and very eager to support products that match their values. This article provides an overview, and introduces you to two companies doing this with excellence - Method Home, and Terracycle.
Saturday, February 7, 2009
A blog article that challenges business owners to find a way to make it easier for consumers to lower their energy costs.
Thursday, December 11, 2008
This new era of globalization has opened the door to co-opetition for small businesses as well. I think if small businesses embrace globalization and take the options it provides them seriously, co-opetition could be their answer - at least in addressing the new competition brought in by multinationals from BRIC nations I touched on in an earlier post.
Thursday, December 11, 2008
Of course, all this is a very good thing for businesses in the U.S. and elsewhere that are in need of some offshoring help. More countries offering quality offshoring services means more options and more negotiationg leverage for these companies. It's a "win-win," as that horrible old cliche goes.
Thursday, December 11, 2008
Encourage America’s corporations to begin to turn their focus away from products and services that are easily “commoditized” by countries like China, India, Brazil, etc. and instead focus on what America allegedly has always done best - “innovation” and “marketing."
Wednesday, October 21, 2009
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