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5 Online Customer Acquisition Strategy Tips for Startups

Sun, Dec 1, 2013

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facebookThere’s just no better way to reach a massive consumer base these days than by making inroads via the online arena. However, there’s a lot more to gaining followers and making sales than simply launching a website and setting up social media accounts. If you want to acquire customers you’re going to have to come up with some strategies designed to help you get found, get liked, and get loyal patrons. So here are just a few tips that should get you on the right track.

  1. Cater to your audience. No matter where you conduct your business, be it online or in a real-world setting, you need to make sure that all of your branding, marketing, and other efforts to connect with potential customers are targeted to appeal to the demographics that are most likely to support and patronize you.
  2. Optimize your website. Getting found is not nearly as important as who finds you, and you want to make sure that you reach out to consumers that are actually seeking your goods or services. Targeted traffic is essential to your success in the online arena, and the best way to engineer the results you crave is through optimizing your website. Engaging in SEO practices will help to ensure that targeted customers find you first amidst the sea of competitors offering similar fare. And while there are no doubt some benefits to be gained from a bump in visitors of any stripe (especially if you sell ad space on your site), you’ll find that greater advantages result from attracting customers that are prepared to make purchases and offer ongoing patronage.
  3. Track and analyze. Not every effort you make in the online arena is going to be a hit. So when it comes to marketing, promotional, and overall outreach efforts, you need to use the tools at your disposal to track and analyze the effects. This will give you the opportunity to see what’s working with customers and what is falling flat so that you can tailor future forays into the online arena for maximum results.
  4. Protect your reputation. Although savvy surfers know that you can’t believe everything you read online, still there is little means or gauging whether or not the information you encounter is true or if it comes from a reputable sources. And you may find that a smear campaign launched by a competitor is enough to bury your positive message. In short, it’s important to take strides towards protecting your online reputation. If you find that you can’t do it alone, you may have to think about hiring a firm that specializes in online reputation management to help you out.
  5. Don’t neglect easy opportunities. There are all kinds of platforms that can help you to reach consumers online, from brilliant directories, to industry blogs, to social media outlets. Although you obviously can’t take advantage of every opportunity, you can’t afford to ignore those that are free, easy, and effective. Listing with directories, for example, will take you mere minutes, in most cases it will cost you little or nothing, and it could just deliver targeted traffic. That’s a winning hand no matter how you look at it.

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