Take a moment to reflect on some of the enduring and iconic brands that have lasted for decades. Coca Cola, McDonald’s, Nike, MGM, and Ford are just a few that come to mind. When you think of each one you no doubt flash on a series of images and sounds. The golden arches, the swoosh, […]
Thursday, March 15, 2012
Businesses operate in an ever-shifting landscape of public tastes and perceptions, changing laws, and technological advancements (amongst other factors), all of which can conspire to damage a company that is either unwilling or unable to change with the times. And yet, there are plenty of businesses out there that have weathered such storms and managed […]
Thursday, March 15, 2012
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