This new era of globalization has opened the door to co-opetition for small businesses as well. I think if small businesses embrace globalization and take the options it provides them seriously, co-opetition could be their answer - at least in addressing the new competition brought in by multinationals from BRIC nations I touched on in an earlier post.
Thursday, December 11, 2008
In perfecting the model that TCS invented, Infosys and other companies brought about the new kind of brain drain. Educated engineers in various disciplines no longer leave Indian shores, but now work only for IT companies.
Thursday, December 11, 2008
Multi-level marketing (MLM) is a business model that combines direct marketing with franchising.
Wednesday, December 10, 2008
How to attract and maintain a substantial fan base.
Wednesday, December 10, 2008
How to efficiently incorporate compromise into your business strategy.
Tuesday, December 9, 2008
One of the more interesting issues for companies to settle on as they develop metrics is, what is the ultimate measure of success? We know that it's financial success - but how does that get measured? Profit is the traditional measure but it doesn't represent true economic value. Economic value add (EVA) is an alternative to profit that does account for true economic value.
Monday, July 24, 2006
Do you buy coffee at Starbucks? Or, are you really buying the experience around the consumption of coffee? Do you know why customer service has become synonymous with the retailing giant, Nordstrom? What Starbucks and Nordstrom, like many other successful companies, have in common is the focus of their business on customer satisfaction, also called […]
Thursday, December 11, 2008
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