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Tag Archive | "FTC"

FTC Releases New Marketing Guidelines but not Laws

Thursday, October 4, 2012

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While it is incredibly important for consumers to support brands that promote environmental sustainability, determining which companies are taking that call to action seriously is an increasingly murky proposition. There has been a clear trend of marketing experts using ‘green’ or ‘natural’ claims that aren’t grounded in reality to lure new customers to their brands. […]