A2X Consulting

The Chicago Tribune reports Wal-Mart is set to unveil its new program to create a sustainability index of sorts for green products. The goal of the project is to simplify the varied environmental labels on merchandise into a rating system similar to the Nutrition Information markers on the back of food packages. Detractors argue that this initiative is mostly an image booster for the retail giant and that Walmart’s growth has a major negative impact on the environment. This sustainability index is the latest step in Wal-Mart’s four-years-long campaign to appeal to green interest groups. Former practices the chain has adopted in the past include reducing trucks’ carbon emissions and powering stores with solar panels.

Joel Makower looks in depth at the programs pros and cons on his blog here.

Read the full Tribune article here.