The Benefits of Creating a Promotional Video for Your Business

Mon, Oct 8, 2012


Everyone is a publisher now, and if you’ve heard this phrase as many times as it gets bandied about on the Internet, then you’re likely starting to believe that it’s true. And this is because it is. It’s never been easier to create and publish content of relatively high quality. Part of the reason for this is that it’s become well-understood that high-value entertainment can come from more places than simply slick-looking production value. Popular promotional videos are going viral on a variety of budgets, from the glossy professionalism of Old Spice’s “The Man Your Man Could Smell Like” campaign to DollarShaveClub.com’s groundbreakingly inexpensive viral short. Your budget is almost no longer a limit, and even if it is you can still reach a wide audience by having something original and interesting to say. So we’ll talk about some of the main reasons why right now is the best time to look into video marketing.

First and foremost, videos are easy. While it might be a bit of a shame, not a lot of people love to actually read. Either that, or they’re just too busy. For this reason, video is a great way to deliver your company’s content. It engages the viewer directly, and works with a variety of their senses, creating an experience that can easily tap into their emotions and build a genuine connection with your company or business. What’s more is that video has never been more easily shared. YouTube has pretty much integrated itself into every conceivable corner of the world, either physically or online, and Facebook is essentially at the same level. Putting a video that you liked in front of another person has never been easier, and as such many of the most successful companies have realized that quick, shareable, and engaging video content is the best way to reach an incredibly wide audience.

You don’t always have the capability, time, or production budget to be writing, producing, and shooting your own scripted videos. Turning out a video worth of Internet virality takes a lot of talent and time — you can’t simply slap something together in a day and expect that millions will want to watch it, though it is still a faster and cheaper process than it has ever been in the future.

An even quicker — and sometimes more effective — way to reach your clientele, however, is with videos showcasing real people talking about real things. Testimonial videos that showcase actual customers describing their experience with your store are one of the best, easiest, and cheapest ways to build brand equity, trust, and social proof around your business. What’s more is that by incentivizing your outsourcing process, you can be bringing in promotional materials while you engage and reward your client base at the same time. It’s a win-win situation, and by using an easy tool like BestVideoDownloader you can quickly and efficiently review your submissions and post the best ones. Everybody loves video, and now is a great time to take advantage of how easy it is to produce a great clip for your company!

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