How to Integrate Internet Marketing Into Your Business Plan

Tue, Apr 23, 2013


If you are looking to secure a loan or partner with an investor to start the business you’ve always wanted to start, it is crucial that you include a marketing plan into your overall business plan. Moreover, within your overall marketing plan you want to delve even deeper and explain how you will take advantage of all the bounties that the world wide web has to offer. An Internet marketing plan is an integral part of any business plan, especially if you want your plan to impress an investor or a loan officer at a bank. More and more, investors and banks will only approve a loan or give seed capital to a company that has an excellent online marketing campaign. Here are some ways to integrate Internet marketing into your business plan.

Firstly, you need to explain how you will use the web to your business’ advantage. You want to give a brief overview in your business plan’s marketing section on how the Internet will best benefit your company. You want to include how much revenue can be gained by using different platforms on the web to market your business and how much it will cost. In most cases, many of the web platforms don’t cost anything, which can be a huge boon and can result in large returns if the campaign is successful. It is also recommended to back up your claims with facts and statistics.

Next, explain in detail what platforms you will use. It is wise to discuss exactly how you will use those platforms, why, and how much you expect them to bring in in terms of revenue and profit. In this case, it is important to find what platforms will work best for your business. There are a number of way to host your website with companies that can offer the most exposure to web traffic. Compounded with a strong social media presence you are potentially opening yourself up to lots of traffic and hugely successful sales conversions, which is great if you sell your product or service directly on your website. It is also recommended to include graphs, pie charts and any other visualizations that might give investors or loan officers a better idea of your ambitions.

Lastly, one of the most important buzzwords today is SEO or search engine optimization. When you include your Internet marketing campaign into your business plan, it is crucial that you discuss how you will make the search engines work for you. A successful search engine marketing campaign is crucial in getting your website to the top of search engine’s ranking. The question you need to ask yourself is: how can you get your site to pop up first when someone searches a general and popular search term? You can either go small with your search engine marketing campaign and do it yourself to save money or you can go big and hire a specialized company, which can sometimes have better, more professional results. The key, though, is to reach the top or at least the first page. If you can prove to an investor or loan officer that you can get there, you have pretty much secured yourself an investment or loan.

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