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Tag Archive | "Marketing"

Driving Results

Tuesday, December 9, 2008

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Market research has been the traditional approach for companies trying to discover which product innovations are the ones people really want.

What is Cap and Trade?

Tuesday, December 2, 2008

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A basic definition of what a cap and trade system is.

Customers: The heart of your business

Monday, July 24, 2006

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Do you buy coffee at Starbucks? Or, are you really buying the experience around the consumption of coffee? Do you know why customer service has become synonymous with the retailing giant, Nordstrom? What Starbucks and Nordstrom, like many other successful companies, have in common is the focus of their business on customer satisfaction, also called […]