Driving Results
Market research has been the traditional approach for companies trying to discover which product innovations are the ones people really want.
Market research has been the traditional approach for companies trying to discover which product innovations are the ones people really want.
Tuesday, December 2, 2008
A basic definition of what a cap and trade system is.
Monday, July 24, 2006
Do you buy coffee at Starbucks? Or, are you really buying the experience around the consumption of coffee? Do you know why customer service has become synonymous with the retailing giant, Nordstrom? What Starbucks and Nordstrom, like many other successful companies, have in common is the focus of their business on customer satisfaction, also called […]
Tuesday, December 9, 2008
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