Tag Archive | "Marketing"

Why Your Business Shouldn’t Neglect Internal Branding

Tuesday, July 10, 2012


Oftentimes, when the subject of “company branding” comes up, it centers around the particular kind of identity that a business desires to present to its customers; you know, the logo, the slogan, the design and content. But, there is another kind of branding that all businesses should focus on as well. It’s called “internal branding”. […]

How to Track Your Performance Across Social Media Networks

Friday, June 8, 2012


So you hired an affordable and talented graphic designer to create you website and you’ve managed to secure the services of a reliable and speedy web host. You added an onsite blog, schooled yourself in SEO, and you’ve started to increase your web presence and build your online brand. And of course, you’ve created profiles […]

Ways for Small Businesses to Utilize Crowdsourcing

Friday, May 25, 2012


If you already have a thriving business, there’s a pretty good chance that you’re already familiar with a term known as “crowdsourcing”. But, if you’re someone who is considering starting up a business or you’re in the beginning stages of developing your company, it’s a concept that you might not be familiar with. Oh, but […]

The Top 5 Reasons That Start-Ups Fail

Friday, April 6, 2012


So, you’re about to take the plunge. You’re ready to start your own business. Some people may find that to be a bit risky, but there are actually a lot of business consultants out there who believe that if there has been one major benefit with the recession and the low employment rate, it’s that […]

How to Increase User Engagement With Your Social Media Marketing

Thursday, March 8, 2012


Social media marketing is no longer an option, it’s a necessity. Facebook now boasts more than 800 million users, making it a network more populous than all but three countries in the world. It’s also neck and neck with Google as the most popular website in the country. Add those numbers to the ones represented […]

Using Events to Promote Your Business

Sunday, February 26, 2012


There are hundreds of ways to promote your business, but as you ponder future promotional tactics to deploy, you may want to consider the ways that hosting an event could improve your image, your sales, or build your client base. You should also keep in mind that technology has made using events for promotional purposes […]

Why Your Business Could Benefit from Online Marketing

Wednesday, November 24, 2010


Tips on simple and cost-effective ways to implement online marketing strategies to promote your business.

Chegg.com – A Sustainable and Innovative Business Model

Tuesday, August 24, 2010


College Books are extremely expensive these days, not to mention that purchasing a stack load each semester is not environmentally friendly since most students don't use them once their course is over. Enter Chegg.com - an online resource that rents books at a reasonable price and allows students to return them at the end of the semester. For every book it rents, a tree is planted! Many of Chegg.com's business practices are good examples of how to use sustainability to drive innovation.

The Simple Stuff – Seven Sustainable Ways to Improve Your Small Business PR

Monday, March 9, 2009


A side benefit to taking on green initiatives is the positive attention those initiatives can attract. This is a fair practice, assuming the initiative is taken on with integrity. There are multiple ways to enhance the press you get and this article provides some suggestions.

Designing Consumer Products for Home: A Case Study

Thursday, March 5, 2009

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This article provides a high-level overview of Method Home, a company that sells a variety of green personal care products.