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	<title>Marketing &#8211; A2X Consulting</title>
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		<title>5 Ways to Get Your Customers to Promote Your Business</title>
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				<comments>/blog/5-ways-to-get-your-customers-to-promote-your-business#respond</comments>
				<pubDate>Fri, 19 Oct 2012 20:19:40 +0000</pubDate>
		<dc:creator><![CDATA[Guest-Contributor]]></dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[brand ambassador]]></category>
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		<category><![CDATA[Marketing]]></category>
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				<description><![CDATA[Business marketing has changed quite a bit as more and more activity shifts to the internet. The way brands would get the word out about new releases or attempt to expand their customer base used to be focused on brick and mortar stores and costly advertising through radio, television and regional or national billboard campaigns. [&#8230;]]]></description>
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		<title>How Effective Are Promotional Products for Businesses?</title>
		<link>/blog/how-effective-are-promotional-products-for-businesses?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-effective-are-promotional-products-for-businesses</link>
				<comments>/blog/how-effective-are-promotional-products-for-businesses#respond</comments>
				<pubDate>Wed, 10 Oct 2012 22:24:00 +0000</pubDate>
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				<category><![CDATA[Blog]]></category>
		<category><![CDATA[advertising]]></category>
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		<guid isPermaLink="false">http://a2xconsulting.com/?p=4599</guid>
				<description><![CDATA[When you&#8217;re running your own business or company, your marketing budget is one of the most important costs associated with not only the operation, but also the continued success of your enterprise. Depending on what business you&#8217;re in, there are countless ways to reach your clientele, both current and potential. Whether you&#8217;re using signs and [&#8230;]]]></description>
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		<title>The Benefits of Creating a Promotional Video for Your Business</title>
		<link>/blog/the-benefits-of-creating-a-promotional-video-for-your-business?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-benefits-of-creating-a-promotional-video-for-your-business</link>
				<comments>/blog/the-benefits-of-creating-a-promotional-video-for-your-business#respond</comments>
				<pubDate>Tue, 09 Oct 2012 03:57:23 +0000</pubDate>
		<dc:creator><![CDATA[Guest-Contributor]]></dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
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		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://a2xconsulting.com/?p=4596</guid>
				<description><![CDATA[Everyone is a publisher now, and if you&#8217;ve heard this phrase as many times as it gets bandied about on the Internet, then you&#8217;re likely starting to believe that it&#8217;s true. And this is because it is. It&#8217;s never been easier to create and publish content of relatively high quality. Part of the reason for [&#8230;]]]></description>
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		<title>Picking the Perfect Name for Your Startup</title>
		<link>/blog/picking-the-perfect-name-for-your-startup?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=picking-the-perfect-name-for-your-startup</link>
				<comments>/blog/picking-the-perfect-name-for-your-startup#respond</comments>
				<pubDate>Thu, 04 Oct 2012 23:39:28 +0000</pubDate>
		<dc:creator><![CDATA[Guest-Contributor]]></dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[naming]]></category>

		<guid isPermaLink="false">http://a2xconsulting.com/?p=4583</guid>
				<description><![CDATA[You&#8217;ve landed on a concept, and the product or service that you can bring to market that is unique to what anyone else is doing. It&#8217;s time to launch your new venture, but what do you call it? Coming up with the perfect name for your startup is such a huge decision, and there is [&#8230;]]]></description>
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		<title>Evaluating the Presence of Your Business Online</title>
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				<pubDate>Thu, 04 Oct 2012 20:56:41 +0000</pubDate>
		<dc:creator><![CDATA[Guest-Contributor]]></dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[evaluation]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://a2xconsulting.com/?p=4580</guid>
				<description><![CDATA[Your business must have an online presence. These day&#8217;s there&#8217;s simply no two ways around this fact. While there are plenty of local businesses that are perfectly comfortable with their brick-and-mortar-bound presence, the most successful entrepreneurs are the ones who adapt with the changing times, taking advantage of the rapidly-developing tools that can help you [&#8230;]]]></description>
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		<title>FTC Releases New Marketing Guidelines but not Laws</title>
		<link>/going-green/padosa/everything-else/ftc-releases-new-marketing-guidelines-but-not-laws?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ftc-releases-new-marketing-guidelines-but-not-laws</link>
				<comments>/going-green/padosa/everything-else/ftc-releases-new-marketing-guidelines-but-not-laws#respond</comments>
				<pubDate>Thu, 04 Oct 2012 20:00:42 +0000</pubDate>
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				<category><![CDATA[6. Misc.]]></category>
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		<category><![CDATA[government]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[regulations]]></category>

		<guid isPermaLink="false">http://www.padosa.com/?p=3153</guid>
				<description><![CDATA[While it is incredibly important for consumers to support brands that promote environmental sustainability, determining which companies are taking that call to action seriously is an increasingly murky proposition. There has been a clear trend of marketing experts using &#8216;green&#8217; or &#8216;natural&#8217; claims that aren&#8217;t grounded in reality to lure new customers to their brands. [&#8230;]]]></description>
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		<title>The Most Effective Approaches to Green Marketing</title>
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				<comments>/going-green/padosa/everything-else/the-most-effective-approaches-to-green-marketing#respond</comments>
				<pubDate>Thu, 06 Sep 2012 20:11:21 +0000</pubDate>
		<dc:creator><![CDATA[Guest-Contributor]]></dc:creator>
				<category><![CDATA[6. Misc.]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://www.padosa.com/?p=3142</guid>
				<description><![CDATA[Going green is not an easy undertaking for most businesses. Not only do you have to examine every aspect of operations in order to pinpoint areas of waste and pollution, but a responsible business owner will also check out the supply chain for harmful practices and then try to implement eco-friendly standards along every step [&#8230;]]]></description>
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		<title>The Pros and Cons of Hiring a Marketing Consultant</title>
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				<comments>/blog/the-pros-and-cons-of-hiring-a-marketing-consultant#respond</comments>
				<pubDate>Thu, 06 Sep 2012 19:02:38 +0000</pubDate>
		<dc:creator><![CDATA[Guest-Contributor]]></dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[consulting]]></category>
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		<guid isPermaLink="false">http://a2xconsulting.com/?p=4546</guid>
				<description><![CDATA[When you decide that your company&#8217;s marketing has gotten to be a little too much for you and your team to handle in-house, you get to to begin the incredible process of considering whether or not you should hire an outside consultant to handle your marketing for you. Of course, as with any decisions, there [&#8230;]]]></description>
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		<title>How to Raise Awareness of Green Business</title>
		<link>/going-green/padosa/everything-else/how-to-raise-awareness-of-green-business?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-raise-awareness-of-green-business</link>
				<comments>/going-green/padosa/everything-else/how-to-raise-awareness-of-green-business#respond</comments>
				<pubDate>Tue, 21 Aug 2012 19:55:58 +0000</pubDate>
		<dc:creator><![CDATA[Guest-Contributor]]></dc:creator>
				<category><![CDATA[6. Misc.]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[green business]]></category>
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		<guid isPermaLink="false">http://www.padosa.com/?p=3138</guid>
				<description><![CDATA[Thankfully, we live in an era where environmental awareness is becoming more and more popular of an idea. Whether it&#8217;s by way of irritating trend-following or programs and legislation that enacts legitimate change, it&#8217;s a good thing that people are realizing how important the environment is. Especially given our track record over the last few [&#8230;]]]></description>
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		<title>Why Your Business Shouldn&#8217;t Neglect Internal Branding</title>
		<link>/general-management/why-your-business-shouldnt-neglect-internal-branding?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-your-business-shouldnt-neglect-internal-branding</link>
				<comments>/general-management/why-your-business-shouldnt-neglect-internal-branding#respond</comments>
				<pubDate>Tue, 10 Jul 2012 21:45:28 +0000</pubDate>
		<dc:creator><![CDATA[Guest-Contributor]]></dc:creator>
				<category><![CDATA[General Management]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[startup]]></category>

		<guid isPermaLink="false">http://a2xconsulting.com/?p=4456</guid>
				<description><![CDATA[Oftentimes, when the subject of &#8220;company branding&#8221; comes up, it centers around the particular kind of identity that a business desires to present to its customers; you know, the logo, the slogan, the design and content. But, there is another kind of branding that all businesses should focus on as well. It&#8217;s called &#8220;internal branding&#8221;. [&#8230;]]]></description>
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