Tag Archive | "green marketing"

FTC Releases New Marketing Guidelines but not Laws

Thursday, October 4, 2012


While it is incredibly important for consumers to support brands that promote environmental sustainability, determining which companies are taking that call to action seriously is an increasingly murky proposition. There has been a clear trend of marketing experts using ‘green’ or ‘natural’ claims that aren’t grounded in reality to lure new customers to their brands. […]

The Most Effective Approaches to Green Marketing

Thursday, September 6, 2012


Going green is not an easy undertaking for most businesses. Not only do you have to examine every aspect of operations in order to pinpoint areas of waste and pollution, but a responsible business owner will also check out the supply chain for harmful practices and then try to implement eco-friendly standards along every step […]