Tag Archive | "branding"

5 Benefits of Building a Sustainable Business

Wednesday, May 8, 2013


Like every business owner, you have to think about the bottom line. Overspending now could mean that your company can’t meet payroll down the line, or that it will be out of commission by this time next year. So when it comes to implementing eco-friendly and sustainable practices you may be understandably hesitant to take […]

5 Ways That Environmental Awareness Can Help Build Your Business

Friday, April 5, 2013

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You’d have to be living under a rock at this point to be unaware of eco-catchphrases like “global warming”, “alternative energy”, and “habitat loss”. And as someone who runs a business entity, you may also know that companies across every conceivable industry are working to clean up their operations in order to come into compliance […]

How Effective Are Promotional Products for Businesses?

Wednesday, October 10, 2012


When you’re running your own business or company, your marketing budget is one of the most important costs associated with not only the operation, but also the continued success of your enterprise. Depending on what business you’re in, there are countless ways to reach your clientele, both current and potential. Whether you’re using signs and […]

Picking the Perfect Name for Your Startup

Thursday, October 4, 2012


You’ve landed on a concept, and the product or service that you can bring to market that is unique to what anyone else is doing. It’s time to launch your new venture, but what do you call it? Coming up with the perfect name for your startup is such a huge decision, and there is […]

Why Your Business Shouldn’t Neglect Internal Branding

Tuesday, July 10, 2012


Oftentimes, when the subject of “company branding” comes up, it centers around the particular kind of identity that a business desires to present to its customers; you know, the logo, the slogan, the design and content. But, there is another kind of branding that all businesses should focus on as well. It’s called “internal branding”. […]

Green Branding Ideas for Your Small Business

Monday, February 13, 2012


As a small business owner, you probably already know how essential it is to the success and life of your business that you stay on top of the times, being certain to understand trends and the way that the wind is blowing. By now, you also undoubtedly know that the world is turning its attention […]